Dear John,
With the recent conclusion of the External Review of Interactive Entertainment Association of Australia (IEAA) by NFP Analysts, we are writing to extend our thanks to you and your team for your assistance and guidance throughout the process.
It was refreshing to work with a team of consultants who took the time to really understand our industry and association and then provide objective, commercial and practical guidance.
The outcome of the review has seen some marked improvements in the way we operate. Following are some of the highlights from the last six months since we commenced the project:
• The planning sessions facilitated by NFP gave us greater clarity of purpose. Taking the time to carefully analyse and craft our new Mission was central to our moving forward.
• Having a clear Mission and an understanding of who our members are and what we represented led to our new name, with the IEAA planning to soon become the Interactive Games & Entertainment Association
• This new name and the detailed discussions regarding strategy have positioned us for expansion to New Zealand
• Our ‘new’ Board, (previously called the Executive), will be more focused with the restoration of the position of Chair and a better understanding of their role within the organisation
• Constitutional changes proposed at the forthcoming Special General Meeting will bring us closer to best practice in association governance
• We are now clearer in our membership definitions. This will aid future membership expansion
• Greater use of activity based costing made our budget setting process very realistic and decisions were made directly from seeing the overall financial implications of income and expenditure items
• Broadening our member services and communications will certainly be an advantage in retaining our membership base
• Your suggestions on increasing the size of the staff team is likely to see the iGEA (as we will be known) move to even greater levels of assistance to members in the years ahead
It was very advantageous for IEAA to work with a consulting firm that knows associations so well and hence is able to give insightful and practical advice. From our perspective, the investment was certainly worthwhile.
I look forward to staying in touch with you working with NFP on our annual Board Planning Day.
Kind regards,
IEAA
Ron Curry
Chief Executive Officer
